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Whitney Wolfe’s Impact on the Dating Application Platform

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Bumble is a dating application and company worth $ 500 million. It was founded in 2014 by Whitney Wolfe in collaboration with Andrey Andreev, the founder of Badoo. Bumble distinguishes itself from other dating apps by allowing women additional control. A connection can only be achieved if the woman makes the first move. Bumble is one of the most popular dating apps in the world. It currently has a user base of 20 million. European dating company Badoo owns the company. The application has its headquarters in Austin Texas. Whitney Wolfe has earned many titles over the years. Some of them include Forbes 30 under 30, the most important woman under 30 in Tech and Elle’s Women in Tech. Whitney Wolfe hails from Utah, Salt Lake City. She pursued International studies at Southern Methodist University. Her first business was the sale of bags made of bamboo to aid those affected by the oil spill by BP.

Whitney Wolfe wedded Michael Herd in a colorful wedding in Villa Tre Ville, Italy. The couple hired many local artisans to ensure the occasion was stylish from beginning to end. Whitney had a broad itinerary to choose from, which presented an opportunity to showcase an all-star lineup of looks. Festival lighting was the choice for the day. Small Italian boats from the port of the Villa to a beach club transported people. Musicians played Italian classics on the water as people passed. The wedding cake was made on location so that guests could observe the process.

Due to massive requests for a friend finding feature in Bumble, Bumble launched Bumble BFF. BFF displays all other people of the same gender who are also looking for BFF’s. The feature aids people that are on vacation or new to cities. It also helps those that have found a relationship continue using the application. Bumble went further and created Bumble Bizz. Users can switch to bizz mode that expands networks and provides career moves by connecting users to industry leaders, brands, business partners, and potential mentors. Bizz allows users to upload digital resumes, skills and verified photos of their work. The company itself is committed to employing ten people discovered through bizz. Bumble Bizz will be available globally soon. It, however, insists on not being a job searching network but rather a networking and mentoring platform. It is currently available in United States, United Kingdom, Germany, France, and Canada. Bumble has three profiles, and users can manage the profiles separately at once.

Learn More: www.businessinsider.com/bumble-ceo-leadership-employees-2017-7