Crowdsourcing is a new marketing trend that many companies are capitalizing on. It’s a form of free advertising that most consumers trust. Consumers always used reviews to determine final purchases, but crowd-sourced reviews are online reviews written by customers who’ve already purchased and tested that product or service.
This gives the modern consumer an advantage over traditional promotions. Research shows that consumers trust these online reviews as much as personal recommendations. Crowd-sourced data’s proven to be a valuable tool for success for companies like Fabletics. Fabletics is a customer-based subscription e-commerce brand that’s always embraced their members’ opinions.
Fabletics uses a subscription mechanic so that their designers can get direct inspiration from their members. Every member has their own style preference and Fabletics tries to match them with products that they think their members will like. It’s how Fabletics became one of the most popular activewear brands in the world.
In just under four years, Fabletics attracted 1.2 million monthly members. Like all big-name companies, there are those who’ve tried to tear the company down, but Fabletic’s members are loyal and never let the naysayers dissuade them. Their members love the on-trend fashion at half the price.
Members also love the personal connection Kate Hudson brings to the company. As a co-founder, she has a lot of ideas that make the company more personable. It’s not just a fashion brand peddling products. Hudson’s on a mission to encourage every woman to embrace healthier life choices.
To make every woman feel special, Hudson wanted Fabletics to sell products for all women. Most companies don’t do that because it takes too long to create worthy products, but Hudson didn’t care about time. She wanted all women – regardless of size or age – to feel inspired by Fabletics.
Most activewear companies produce products that only suit highly active people. People who already live healthy, active lives don’t need on-trend fashion to inspire them. Fabletics is about encouraging women to take that first step toward health and fitness. It’s supposed to make feel good about themselves rather than put them in a competitive mindset.
Kate Hudson learned her dedication from her mother, Goldie Hawn. Her mother taught her to never listen to people trying to hold her back. Her mother wanted to start a charity to teach children mindfulness, and she did.
A new year always brings in new year revolutions. For some, these resolutions are easier to break than others. Some people will make a resolution that the new year is going to bring them a time to quit smoking, eat less junk food or even work out more. If this is you, you most likely have vowed to start working out more. This is a big resolution for some. It can be hard to fall into a healthier lifestyle and in order to do this, you have to feel comfortable in what you are wearing. If you are uncomfortable, you most likely will quit working out rather quickly.
If you find it hard to find clothes that fit you properly, you most likely have resorted to looking online for deals on active wear. If you have fallen into this category, you are one of the 20 percent of people who shop in online stores like Amazon for active wear. If you have looked to Amazon in the past, you most likely have ordered something that still didn’t fit you as well as you wanted it to. If so, you might like the idea of Fabletics. This company was started to allow you to feel fabulous while being athletic, hence the name Fabletics.
If you are someone who likes to work out and are just looking for a new type of active wear, you might want to give Fabletics a try. They strive to make sure that everyone who tries on their clothes is comfortable in the way they feel. The clothes will hug you in areas that need to be supported while working out and they allow you to breathe in the areas that should not be constricted. If you are wearing clothes right now that have made you feel this way, you know how important it is for you to begin to feel good while working out. If you are practicing yoga, you need to be able to move around easily when practicing poses. If you can not, you most likely need a new pair of athletic gear.
When you start a subscription to Fabletics, you will spend $25 dollars to get you started in the subscription process. Once you have paid this, you will receive your first outfit. After that, all other shipments will be based on the membership cost you choose. If you selected the VIP membership, you will receive free shipping and will also receive free exchanges. What this means for you, you will get to send in any outfits that you do not like to receive another outfit at equal value. This is great if you like a certain style or certain color and the one you receive doesn’t fit you like the others do. This can be great if you like specific colors while working out or you simply like a different style altogether.