In a world where it’s easy to build yourself up to believing in yourself and then having everyone else come right back to tell you you’re going to fail, it’s true that it can be tough to accomplish much without a strong sense of yourself. Usually when people want to create a new startup or accomplish a new dream, it’s easy for others to tell you why it won’t workout the way that it does. However, for app creator and successful businesswoman Whitney Wolfe Herd, she proves that it’s worth it to go after your biggest dreams.
In Laguna Niguel, California, she spoke at the 2017 Fortune Most Powerful Women Next Gen Summit. She talked primarily on her life as aentrepreneur and app creator, and how vital it is to have a support system behind you. It’s easy to fall prey to your owns demons, and this is why it is so vital to remember that you need to have supportive people by your side. That encouraging atmosphere is what helped her battle her struggles when she tried to build Bumble basically all on her own. At this summit, she also explained her strategies for staying motivated and remaining encouraged even when things weren’t going as smoothly as they could have.
She talks a lot about staying true to your vision. If people don’t believe in you, it’s only because they are projecting onto you their limiting beliefs when it comes down to their ideas and what they feel is possible for them. Whitney Wolfe Herd loved sharing how she went from struggling with her mental health to overcoming every limiting belief in her mind to creating the most successful dating app that represents women today.
Bumble is an app that helps set the world apart by giving women the chance to initiate conversation first. If a match is made and both man and woman are interested in each other, the woman must initiate the conversation in order to keep the match and allow a man to start sending messages. Now, men can chill and let the women do what usually they are expected to do. This app gives them the chance to not be so aggressive and align their approach by how the woman decides to respond. The app has gained so much respect over the years, and they continue to add new features to make it more professional over time.
Crowdsourcing is a new marketing trend that many companies are capitalizing on. It’s a form of free advertising that most consumers trust. Consumers always used reviews to determine final purchases, but crowd-sourced reviews are online reviews written by customers who’ve already purchased and tested that product or service.
This gives the modern consumer an advantage over traditional promotions. Research shows that consumers trust these online reviews as much as personal recommendations. Crowd-sourced data’s proven to be a valuable tool for success for companies like Fabletics. Fabletics is a customer-based subscription e-commerce brand that’s always embraced their members’ opinions.
Fabletics uses a subscription mechanic so that their designers can get direct inspiration from their members. Every member has their own style preference and Fabletics tries to match them with products that they think their members will like. It’s how Fabletics became one of the most popular activewear brands in the world.
In just under four years, Fabletics attracted 1.2 million monthly members. Like all big-name companies, there are those who’ve tried to tear the company down, but Fabletic’s members are loyal and never let the naysayers dissuade them. Their members love the on-trend fashion at half the price.
Members also love the personal connection Kate Hudson brings to the company. As a co-founder, she has a lot of ideas that make the company more personable. It’s not just a fashion brand peddling products. Hudson’s on a mission to encourage every woman to embrace healthier life choices.
To make every woman feel special, Hudson wanted Fabletics to sell products for all women. Most companies don’t do that because it takes too long to create worthy products, but Hudson didn’t care about time. She wanted all women – regardless of size or age – to feel inspired by Fabletics.
Most activewear companies produce products that only suit highly active people. People who already live healthy, active lives don’t need on-trend fashion to inspire them. Fabletics is about encouraging women to take that first step toward health and fitness. It’s supposed to make feel good about themselves rather than put them in a competitive mindset.
Kate Hudson learned her dedication from her mother, Goldie Hawn. Her mother taught her to never listen to people trying to hold her back. Her mother wanted to start a charity to teach children mindfulness, and she did.
Whitney Wolfe, the founder of one of the most popular dating apps, exchanged wedding vows of her own with Texas oil heir Michael Herd.
The two brought guests out for an absolutely flawless destination celebration at Villa Tre Ville in Positano, Italy off the Amalfi coast. The couple made use of their last name for a custom wedding hashtag, #homeiswheretheherdis, (www.brides.com).
One of the highlights of the wedding was Wolfe’s elegant dress, an Oscar de la Renta custom creation, with a daringly plunging V-shaped back, stunning long white lace sleeves and a cathedral train. Another focal point of the event was the translucent sight of the romantic Italian coast.
The reception, which was held on the grounds, was radiant with glimmering candles. The setting was sheltered by the shade of lemon trees which highlighted the lemon decorations at the celebration.
The couple met in Aspen, Colorado in 2014 and became engaged in July 2016.
Wolfe is one of the top American entrepreneurs in the technology industry as she is the founder and chief executive of Bumble, the fourth most popular dating app.
Wolfe was born in Salt Lake City, Utah where her father was a property developer and her mother was a housewife. She started her first business when she was 19 years old.
She graduated from Southern Methodist University where she was an international studies major. She launched her career in the tech industry at 22 as an employee of Hatch Labs.
By 2014 Wolfe had moved to Texas and founded Bumble, the dating app aimed to give women more control than traditional apps. She worked with Andrey Andreev, the founder of Badoo, to create Bumble.
The company launched BumbleBFF, which helps women find platonic female friends by using the same swiping and matching algorithms for friendship instead of dating, as well as BumbleBIZZ, which is a professional networking app where users can look for work, find a business partner or hire new talent.
The basic app is free and users can choose to pay $9.95 per month for a subscription which provides the right to use premium features.
Within a year there were more than 80 million matches made and more than 15 million unique conversations on the site, according to the company. Bumble, which is headquartered in Austin, Texas, is reportedly on course to take in more than $150 million in revenue in 2018.
Whitney Wolfe Social Media: www.instagram.com/whitwolfeherd/