Crowdsourcing is a new marketing trend that many companies are capitalizing on. It’s a form of free advertising that most consumers trust. Consumers always used reviews to determine final purchases, but crowd-sourced reviews are online reviews written by customers who’ve already purchased and tested that product or service.
This gives the modern consumer an advantage over traditional promotions. Research shows that consumers trust these online reviews as much as personal recommendations. Crowd-sourced data’s proven to be a valuable tool for success for companies like Fabletics. Fabletics is a customer-based subscription e-commerce brand that’s always embraced their members’ opinions.
Fabletics uses a subscription mechanic so that their designers can get direct inspiration from their members. Every member has their own style preference and Fabletics tries to match them with products that they think their members will like. It’s how Fabletics became one of the most popular activewear brands in the world.
In just under four years, Fabletics attracted 1.2 million monthly members. Like all big-name companies, there are those who’ve tried to tear the company down, but Fabletic’s members are loyal and never let the naysayers dissuade them. Their members love the on-trend fashion at half the price.
Members also love the personal connection Kate Hudson brings to the company. As a co-founder, she has a lot of ideas that make the company more personable. It’s not just a fashion brand peddling products. Hudson’s on a mission to encourage every woman to embrace healthier life choices.
To make every woman feel special, Hudson wanted Fabletics to sell products for all women. Most companies don’t do that because it takes too long to create worthy products, but Hudson didn’t care about time. She wanted all women – regardless of size or age – to feel inspired by Fabletics.
Most activewear companies produce products that only suit highly active people. People who already live healthy, active lives don’t need on-trend fashion to inspire them. Fabletics is about encouraging women to take that first step toward health and fitness. It’s supposed to make feel good about themselves rather than put them in a competitive mindset.
Kate Hudson learned her dedication from her mother, Goldie Hawn. Her mother taught her to never listen to people trying to hold her back. Her mother wanted to start a charity to teach children mindfulness, and she did.
Whitney Wolfe, the founder of one of the most popular dating apps, exchanged wedding vows of her own with Texas oil heir Michael Herd.
The two brought guests out for an absolutely flawless destination celebration at Villa Tre Ville in Positano, Italy off the Amalfi coast. The couple made use of their last name for a custom wedding hashtag, #homeiswheretheherdis, (www.brides.com).
One of the highlights of the wedding was Wolfe’s elegant dress, an Oscar de la Renta custom creation, with a daringly plunging V-shaped back, stunning long white lace sleeves and a cathedral train. Another focal point of the event was the translucent sight of the romantic Italian coast.
The reception, which was held on the grounds, was radiant with glimmering candles. The setting was sheltered by the shade of lemon trees which highlighted the lemon decorations at the celebration.
The couple met in Aspen, Colorado in 2014 and became engaged in July 2016.
Wolfe is one of the top American entrepreneurs in the technology industry as she is the founder and chief executive of Bumble, the fourth most popular dating app.
Wolfe was born in Salt Lake City, Utah where her father was a property developer and her mother was a housewife. She started her first business when she was 19 years old.
She graduated from Southern Methodist University where she was an international studies major. She launched her career in the tech industry at 22 as an employee of Hatch Labs.
By 2014 Wolfe had moved to Texas and founded Bumble, the dating app aimed to give women more control than traditional apps. She worked with Andrey Andreev, the founder of Badoo, to create Bumble.
The company launched BumbleBFF, which helps women find platonic female friends by using the same swiping and matching algorithms for friendship instead of dating, as well as BumbleBIZZ, which is a professional networking app where users can look for work, find a business partner or hire new talent.
The basic app is free and users can choose to pay $9.95 per month for a subscription which provides the right to use premium features.
Within a year there were more than 80 million matches made and more than 15 million unique conversations on the site, according to the company. Bumble, which is headquartered in Austin, Texas, is reportedly on course to take in more than $150 million in revenue in 2018.
Whitney Wolfe Social Media: www.instagram.com/whitwolfeherd/