When you think of lip care products in the form of lip balms, most people will automatically think of the industry stable Chapstick. Chapstick has held the title for nearly a century before losing it’s tight grip on the industry to Burt’s Bees. Like all good things, everything must come to an end. People as well as tastes change and the lip balm industry is no exception. Did you know that there is a new champion contender on this oversaturated field? That’s right and it this contender is known as (EOS).
Evolution of Smooth has only seven years of existence, but it has quickly become the most popular brand of lip balms on the market today. This is a revolutionary product especially when being compared to others of the past. The egg shaped containers are appealing and the bold, vibrant colors stand out from the rest. Women are huge consumers of lip balms and with some of the best industry marketing techniques applied, EOS lip balm is benefiting with millions in sales. The brand is second in sales only to Burt’s Bees, but with this expected track, (EOS) will be the industry leader by the year 2020. It currently sells over $1 Million units on a weekly basis and is expected to reach $2 Billion in sales in the near future.
Selective Marketing plays a critical role in the success and (EOS) exploits this area, but in a good way. Millennial or people under the age of 35, are buying the products in large numbers. The packaging of the product appeals to this demographic more so than others and the success in sales are a testament of it’s satisfied customer base. Evolution of Smooth is rewriting the status quo easily and raising the bar extremely high in this oversaturated industry. EOS lip balm is an industry leader and it’s eye catching containers are lined on the shelves of many prominent retailers shelves such as Lucky Vitamin, Target, Walmart and ULTA.