Crowdsourcing is a new marketing trend that many companies are capitalizing on. It’s a form of free advertising that most consumers trust. Consumers always used reviews to determine final purchases, but crowd-sourced reviews are online reviews written by customers who’ve already purchased and tested that product or service.
This gives the modern consumer an advantage over traditional promotions. Research shows that consumers trust these online reviews as much as personal recommendations. Crowd-sourced data’s proven to be a valuable tool for success for companies like Fabletics. Fabletics is a customer-based subscription e-commerce brand that’s always embraced their members’ opinions.
Fabletics uses a subscription mechanic so that their designers can get direct inspiration from their members. Every member has their own style preference and Fabletics tries to match them with products that they think their members will like. It’s how Fabletics became one of the most popular activewear brands in the world.
In just under four years, Fabletics attracted 1.2 million monthly members. Like all big-name companies, there are those who’ve tried to tear the company down, but Fabletic’s members are loyal and never let the naysayers dissuade them. Their members love the on-trend fashion at half the price.
Members also love the personal connection Kate Hudson brings to the company. As a co-founder, she has a lot of ideas that make the company more personable. It’s not just a fashion brand peddling products. Hudson’s on a mission to encourage every woman to embrace healthier life choices.
To make every woman feel special, Hudson wanted Fabletics to sell products for all women. Most companies don’t do that because it takes too long to create worthy products, but Hudson didn’t care about time. She wanted all women – regardless of size or age – to feel inspired by Fabletics.
Most activewear companies produce products that only suit highly active people. People who already live healthy, active lives don’t need on-trend fashion to inspire them. Fabletics is about encouraging women to take that first step toward health and fitness. It’s supposed to make feel good about themselves rather than put them in a competitive mindset.
Kate Hudson learned her dedication from her mother, Goldie Hawn. Her mother taught her to never listen to people trying to hold her back. Her mother wanted to start a charity to teach children mindfulness, and she did.